Brand & press

Brand kit

The Routario identity — logo, wordmark, colours and type. SVGs are the masters; they're vector and scale forever. Please use these files rather than recreating the logo or retyping the wordmark.

Download the kit (.zip) Press enquiries

The kit bundles every SVG master plus transparent & on-dark PNG exports (~650 KB). You can also grab individual files below.

Wordmark

“Routario” set in Fraunces SemiBold, outlined so it never needs the font. The dot over the i is brand orange #F2622C — the signature spark, and it stays orange on every background.

Everydaythe default — nav, footer, body, anywhere

Download:ink SVG white SVG

Headlinethe expressive “Routario.” — major headlines & deck covers. Use sparingly.

Download:ink SVG white SVG

The mark

One geometry — the open route-R with a node — in three treatments. Use the bare mark inline; use the tile for favicons, app icons and avatars.

Download:mark SVG white SVG tile SVG

◆Node-colour rule. The node is the contrast accent — ink on light, white on the dark tile, orange when the R itself is white. Never leave the node the same colour as the R.

The lockup

Mark + wordmark, optically centred. Don't rebuild the spacing by hand — use the lockup file.

Download:light SVG dark SVG headline light headline dark

Clear space & minimum size

Keep free space of at least half the mark's height on all sides. Minimum sizes: lockup ≥ 120 px wide, bare mark ≥ 20 px, tile favicon works down to 16 px.

Colour

Orange is the brand. Ink and the warm base carry everything else. Hex values are selectable.

#F2622C

--accent

Brand orange — the R

#C83E18

--accent-strong

Pressed / strong orange

#A8350F

--accent-text

Orange text on light

#F7A23A

--amber

Secondary warm

#FCE7DE

--accent-soft

Soft orange wash

#211C18

--ink

Primary text / node on light

#0B0908

--ink-deep

Near-black

#16202A

--tile

Dark brand tile

#FAF8F5

--base

Warm page background

#FFFFFF

--white

White

#6E665B

--muted

Secondary text

#E7E1D8

--hairline

Borders / dividers

#2E7D5B

--success

Success green

Type

A serif logotype over a sans UI — deliberate, premium, distinctive. Both families are on Google Fonts.

Ag

Fraunces

Display, headlines & the wordmark. opsz 144, weights 500–700.

Ag

Manrope

Body & UI — everything else. Weights 400–800.

Please don't

Set the wordmark in a sans font.
Recolour the R away from #F2622C (except the white-on-dark mark).
Put the light mark (ink node) on a dark background, or vice-versa.
Stretch, rotate, add shadows to, or outline the logo.
Use the tiled mark inline next to the wordmark — use the bare mark.

This is the Routario corporate brand — for the website, decks, status page, social and partner use. Questions or something missing? hello@routario.com.