Retail, CPG & distributed commercial operations
Know what is happening in every outlet — and send people only where it pays.
Most commercial teams can afford to check a sample of outlets a few times a year. Routario checks every outlet against its own agreement, every cycle, and turns what it finds into a short list of fixes — each one owned, and each one verified afterwards.
What goes wrong today
The network is too big to see, so it gets sampled.
Nobody is doing anything wrong. There are simply more outlets, agreements and promotions than any team can check by hand — so the checks follow a rota, and the expensive gaps stay quiet.
Visits follow the rota, not the problem.
The outlet that lost a listing last week waits for its turn in the cycle. The one that is fine gets a visit anyway.
A sample stands in for the whole network.
Audits cover a small share of outlets a few times a year. What happens everywhere else is inferred, not seen.
Every outlet has a different deal.
Taps, listings, visibility and bonuses differ outlet by outlet. A generic checklist can't tell whether this outlet is keeping its side.
Evidence arrives in every format.
Photos in chat groups, e-mails from distributors, notes in the CRM. Before anyone can compare anything, someone has to sort it.
Findings end up in a deck.
Store checks produce photos and a report. Nobody owns turning each finding into a fix — or checks that the fix happened.
The costly gaps make no noise.
A product that disappears from a menu or a tap that switches brand raises no alarm. It just stops selling.
How the Job runs
From a photo to a verified fix.
Evidence comes in
Reps answer a visit checklist with photos in the Routario app on their phone. Outlet staff or distributors can simply e-mail photos. Each photo is tied to its outlet.
Unusable photos are sent back
AI checks that each photo shows what the check needs — the whole tap row, the cooler, a readable menu — and asks for another if not. The time and place the camera recorded stay with it.
Each photo becomes the same facts
A fixed set of questions is asked of every photo: which brands are on tap, is the branded cooler there and stocked, is the product on the menu, which competitors are visible.
Compared with this outlet's deal
The answers are checked against what this outlet committed to, what it showed last time and — where you share it — what it ordered.
Ranked by value, sent to the owner
Routine outlets pass. Gaps are ranked by what they are worth — the bonus at stake, the volume at risk — and land with the manager who owns the outlet, evidence attached.
Decided, done, verified
The manager decides: visit, call, correct, or hold a payment. Routario runs the follow-up, and the next photo from that outlet closes the case — or reopens it.
Outlet 1184 · Pub, city centre
Agreement O-2291 · Region South-East · Owner: area manager
Routario prepares the case; the area manager decides.
Who does what
AI does the looking. Your managers make the calls.
What Routario does
- Collects and sorts photos and messages from reps, outlets and distributors, and chases the missing ones.
- Sends back unusable photos — wrong subject, unreadable, incomplete — before they reach anyone.
- Reads every photo into the same answers, so outlet 12 and outlet 1,200 are judged the same way.
- Compares with each outlet's own agreement and history, not a generic checklist.
- Ranks the gaps by value and prepares each case with the evidence attached.
- Runs the follow-up — the visit task, the reminder, the note to the distributor — and checks the next evidence.
What your team decides
- The rules: what each agreement requires, what counts as a gap, and what a gap is worth.
- Every action on an outlet: visit, call, correct, hold or release a payment. Nothing moves money without a person.
- When a finding is wrong. A rejected finding is recorded with its reason, and the questions are tuned so it doesn't repeat.
- The pace of scale: which regions, brands and checks to add once the first ones hold up.
Starting Jobs
Start with one check. Add the next when it holds up.
The first three start from photos and an outlet list. The rest add order data and the history the first ones build.
Field-visit prioritization
- Evidence
- Guided photos and the outlet list
- Finds
- Outlets whose visible execution doesn't match what they committed to
- Owner
- Area manager
- Action
- This week's visit list, ranked by value, with the reason for each stop
Agreement compliance
- Evidence
- Outlet agreements and dated photos
- Finds
- Missing taps, brands, menu listings, visibility or exclusivity
- Owner
- Key-account manager
- Action
- Correction request, or the bonus held until a photo shows the fix
Outlet standards
- Evidence
- Photos of serve, glassware, branding and cleanliness
- Finds
- Visible departures from your standard
- Owner
- Quality or trade-marketing lead
- Action
- A coaching note to the outlet; serious cases to an expert
Availability & lost sales
- Evidence
- Photos plus order history per outlet
- Finds
- Agreed products missing or displaced — and whether orders dropped too
- Owner
- Area manager or distributor
- Action
- Replenishment, a service call or a commercial visit, depending on the likely cause
Weekly territory plan
- Evidence
- Sell-in and sell-out per outlet, as a weekly export
- Finds
- Outlets with the most to gain or lose this week
- Owner
- Rep, approved by the area manager
- Action
- A ranked route with talking points and the reason for each visit
Retention early warning
Falling presence, a growing competitor share, idle equipment, missing submissions and declining orders, read together. Built on explicit rules your team can read and adjust, sharpened as outcomes accumulate.
Assortment expansion
Suggests a specific next listing or activation for an outlet from what it pours now, its type and the season — then checks that it was actually implemented.
New-outlet prioritization
Turns evidence about venues you don't supply yet into ranked prospects with a reason and a proposed offer.
Economic model
How the value adds up — with your numbers, not ours.
What this is worth depends on how your network leaks. These are the equations we size together — with your numbers.
Revenue protected
Field capacity
Try it with your own numbers
Enter your own figures to size the opportunity.
We report what was found, what was acted on and what was realised — separately, so the value is never overstated.
First implementation
One region or one brand, measured against how you work today.
What we need to start
- An outlet list with IDs, region and owner — a spreadsheet or CRM export is fine.
- What each outlet agreed to — or one standard to check against, if agreements aren't digital yet.
- A capture route: reps with the Routario app, or photos e-mailed by outlets or distributors.
- One owner per region, and one person on your side who owns the pilot.
- A baseline: how outlets are checked today, how often, and what a visit costs.
- Optional: order or sell-out history per outlet, for availability and prioritization.
Not needed to start: a CRM integration, new hardware, or a data-science project.
The first weeks
Scope
One region or brand, the checks that matter, the owner and the baseline.
Live
Photos flow in within one to two weeks. Your manager reviews every finding.
Tune
Questions, thresholds and value rules adjusted until findings hold up.
Review
Results against the baseline. Extend, change, or stop.
How impact is measured
Agreed before the pilot starts, reported at the review:
- Coverage — outlets checked per cycle, before and during the pilot.
- Precision — the share of findings your managers confirmed.
- Speed — days from a gap appearing to a verified correction.
- Value — bonuses held or recovered, visits avoided, and restored sales where order data exists.
Questions buyers ask
Scope, data and limits.
Do outlet staff have to install anything?
No. Outlet staff and distributors can send photos by e-mail. Your own reps use the Routario app in their phone's browser, signed in with their work account.
Does it have to connect to our CRM or ERP?
Not for the pilot — an outlet list and agreements as a spreadsheet are enough. Later, a regular export by file, SFTP or e-mail, or your system's API, keeps the outlet data current.
How accurate is the photo reading?
It is measured on your outlets, not assumed: every finding is confirmed or rejected by your manager, and the confirmed share is reported from the first week.
Who can see the photos and the outlet data?
Only the people and Jobs you grant access to. Your workspace runs in the EU, encrypted for your company alone, or on your own infrastructure, and every decision is recorded in an audit trail. See Trust & Security.
Related
Looking beyond one process? We start with an assessment of where AI pays off across your business, and come back with a ranked shortlist.
How we work →Talk to us
Where does your outlet network leak value?
Tell us about the network: how many outlets, how they are checked today, and what is at stake when an outlet doesn't keep its side of the agreement.
We reply within one business day, usually with two or three questions and a suggestion for the first step.
Thanks — we have it.
We'll get back to you within one business day with how we'd approach it and what we'd need to start.